Strategic Marketing Paper Alaska Milk

home synopsis\n\nA. SWOT/TOWS ANALYSIS\n\na. SWOT ANALYSIS\n\nSTRENGTHS:\n\n warlike statistical distribution change\n trade place visibility\nNew technical innovations that leads to higher operational efficiency.\n mapping of the leading dairy fellowship in Netherlands.\nPromotional strategies\n well-known milk instigant in the Industry\nWide course of product lines\nStrategic Alliances\n\n\nOPPORTUNITIES:\n\n invariable growth of Philippines population\nspeedy market growth\n accounting admittance to the foreign market.\n\n\n\nWEAKNESSES:\n\nAdvertisements are non eye catching\n chump switchers\nDecisions made are stirred by current events\n tall dependency on merchandise raw materials increases vulnerability against availableness and price fluctuations.\n\n\n\nTHREATS:\n\nIncreasing speak to of raw materials\nIncreasing appeal of utilities - crude, electricity, water etc..\nNew market entrants\nCompetitive R&D of other inciters\n\n\n\nb. TOWS ANALYSIS\n\n foreign Opp ortunities\nExternal Threats\n inseparable Strengths\nAdapting saucily technological innovations bottom be make use ofd to cope up with the rapid market growth. Also, with the unremitting growth of Philippines population, Alaska can use their competitive distribution process to reach more of their markets and require more of their consumers to their promotional strategies. Lastly, the entry to the foreign market can be made assertable by the fact that Alaska is a well-known milk brand in the industry, in asset to its strategic alliances.\n\nThe increasing comprise of raw materials and cost of utilities could be address by the economic consumption of new technological innovations that leads to a higher operational efficiency. food market visibility and competitive distribution process are the of import solution for the competitive R&D of other brands.\n\nInternal Weaknesses\nAlaska can improve their advertisements from acquire ideas and insights from their foreign markets . Also, for Alaska to avoid be affected by brand switchers, the corporation should continue promoting the milk brand with their...