Marketing Plan

PositioningWatchME , as the name suggests , is a bell ringer that is knowing to fascinate attention . The company plans to incorporate state-of-the-art , modern features in the watch , while still being low-cost to the wad . The watch happens to be one of the earliest pieces of applied science invented by mankind . Our time-bound lifestyle and constant need to retain on time has made it an indispensable product , thereby ensuring a perennial market for watchesIt would be in WatchME s vanquish interests to mark customers in the Generation-Y (14- 28 years , the hip electric razor s demographic Interactive advertising , powered by lucre merchandising , would be the most effective way to disseminate the send name and associate the product with the target demographic . Messages pertaining to agency of quality and precision en gineering drive to be conveyed during the stigmatisation exercisesBrandingLike shoes , watches also form a fragmentise of the overclothe , and reflect on the we atomic number 18r s personality and lifestyle (Hogeboom 2004 .

nowadays s consumer buys a certain brand based on the theatrical role that the brand has built . Any personal accessory buy depends on acceptance among peers and the brand s popularity . Hence , WatchME has to promise customers a tech-savvy , oecumenical image conforming to modern trendsThe Swiss sire unceasingly been well-known for making precision watches companies like Swatch and Rado have built their brand based on this image . hitherto , the typic young adult of generation-Y tends to avoid brands ! by his /her parents and picks brands that are sporty and technologically advanced . Hence...If you want to get a amply essay, order it on our website: OrderEssay.net

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