Evaluation of strategy: McAuslan

Evaluation of strategy: Peter McAuslan ensured that the focus of the business was chew out in the context of the customers, competitors and industry trends. McAuslan was able to diagnose a focus, that is to offer a more distinctive taste than the bear-sized Canadian brewers. This fit right into customer context as his beer was welcomed by patrons who appreciated his beer with an imported taste at a dismay price. At the clipping, microbrewery competition was actually confine in the microbrewery area and the industry trend was toward regular mainstream beers offered by the risky 2 breweries: Molson and Labatt beer. Indeed there was a fit among the McAulsan breweries and the external environment. At the time there were very teeny-weeny local microbreweries oblation a distinctive taste from the extended breweries. If the customer valued to taste something he would have to procure imported beer at a premium. McAuslan fit nicely in this niche create from raw materia l distinctive beer locally at a cheaper price than imports. McAlsan beer too had the added value of being brewed without any additives or preservatives. The outcome of McAuslans strategy was indeed a competitory advantage. The breweries product was directly valued by customers. Furthermore McAuslan distinctly contraryiated itself from the competition.

McAulsans competitive advantage could not be imitated at the time as they were filling a very distinct niche, that of give distinctive tasting local beer. McAuslans resources were very different than those of big breweries. Peter McAuslan was able to identify the opportunity of a need for local a microbrewery and oppose quickly by setting up shop and creating his testify m! icrobrew. This was accomplished with his limited resources and he was able to continuously reinvest in small increments when crude-fashioned opportunity arose by buying more fermentation tanks and creating new brews. Its small size gage be set as an advantage giving it the baron to concentrate its resources on...If you involve to get a full essay, mark it on our website: OrderEssay.net

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