Marekt Entry

6. Evaluating new commercialises 6.1 Criteria for evaluating new markets Criteria for evaluating the geographical market in command give away figures ? using of population ? Development of gross domestic product ? Development of GDP per capita Criteria for evaluating industry markets inside the geographical market Key figures ? Development of quantities in gibe and per sub-market ? Development of prices in full and per sub-market ? Development of market volume in total and per sub- market heavy restrictions for economic activities ? Possible legal forms ? Conditions for good repatriation ? Conditions for sales (e.g. topical anaesthetic production) ? Operations chances Market brass ? Players ? Flows of products and services ? Flows of information Society ? policy-making system ? ethnic and religious groups ? Languages ? Demographic structure ? Cultural distance ? governmental risks Producers and traders ? Sub-markets ? National and international competitors ? Wholesalers and retailers ? Competitive intensity Infrastructure ? work infrastructure nodes ? Telecommunications infrastructure ? health care system ? involvement between customer segments and sub-markets; industry segments ? shoot similarity ? Customer segments © 2012 R. Grünig/D. Morschett 6. Evaluating new markets 6.

2 Process for evaluating new markets 1. Producing an initial disputation of potential new markets = usual sequence of steps = more than or less important possible loops 2. Eliminating the less harming markets 3. Selecting the most attractive markets © 2012 R. Grünig/D. Morschett 6. Eval uating new markets 6.3 Chinas BERI rat! ings 2001 to 2007 Year Combined bill Political risk powerfulness Operations risk index Remittance and repatriation reckon 66 67 69 70 71 72 73 2001 2002 2003 2004 2005 2006 2007 (BERI, 2009) 57 58 58 59 60 61 61 56 56 56 56 56 57 57 49 50 50 51 52 53 53 © 2012 R. Grünig/D. Morschett 6. Evaluating new markets 6.4 Capacity...If you want to get a full essay, make it on our website: OrderEssay.net

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