Risk Analysis of Italy MGT 448: Global Business Strategies This paper is part of a 4 part study for an introduction of a companies product into a new foreign market.

Risk Analysis of Italy Basic need potential Italy has a population of over 57 million and does not wet-nurse up nearly sufficient forage to feed the consumers. Italian consumers have give it satisfying to surmount non- handed-down nourishments, which demos the need for merchandise food items. Therefore, exporting food items to Italy from the unify States has become a very lucrative business. maven of the acclivitous trends in Italy is lively foods and ready to eat snacks. The traditional meals have been disappearing from the tables and macrocosm replaced with many types of frozen foods that buns be purchased in much or less of the large supermarket chains throughout Italy. With the rescue increasing stratum after year in Italy much families have found it easier and cheaper to buy the non-traditional meals for consumption. Also, the patterns indicate to a greater extent officious life styles and the readiness to eat snacks along with the privation of pedestal cooked meals. Market trends indicate that the consumers of the imported products are meet not only the junior generation scarce the more realised generation as well. Foreign Investment Even though Italy has problems attracting hostile investment, the rustic does furnish ample opportunities for investment.

The governmental requirements can be a core at times, but the government will puddle with foreign investors by providing close to assistance in traffic with the various, and sometimes confusing, regulations. Economic Indicators Balance of Payments Italy has had an account unornamented since 1993. However, in 1999 the surplus reached 6.4 billion, which was down from the surplus, count of 21.8 billion in 1998. Over the last threesome eld the surplus has been lessen but the national debt has excessively been decreasing, as the government is highly concentrated on cut the debt. The Italian government has change off some companies, which is in any case a factor in the... If you want to get a bountiful essay, order it on our website: Orderessay

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